About role
Manpower is looking for a dynamic and experienced Senior B2B Marketing Executive to drive our marketing strategy and lead generation efforts across our Manpower and Experis brands. This role is pivotal in shaping and executing high-impact campaigns, managing digital channels, and collaborating with European marketing teams to ensure alignment and innovation.
This is a hybrid role with 3 days per week in Dublin Head Office.
Your responsibilities
CRM & Campaign Management
- Oversee and optimize HubSpot CRM usage, expanding its capabilities for MQL generation.
- Plan and execute weekly B2B email campaigns focused on branding and lead generation.
- Manage paid digital marketing campaigns with external agencies
Content & Brand Development
- Lead the creation of whitepapers and thought leadership content (e.g., MEOS, Talent Shortages)
- Design brochures and B2B content using Adobe or similar tools
- Ensure consistent brand representation across all channels and materials
Event & Webinar Coordination
- Organize and manage webinars
- Support and co-lead networking events with the Sales Director
- Manage and support marketing-led events
Sales & Talent Support
- Provide marketing support for enterprise client RPPs and QBRs
- Support lead generation for the recruitment delivery team
Digital & Website Oversight
- Monitor and report on website performance and analytics
- Support increased online brand awareness campaigns for a B2B audience
Strategic Campaigns & Collaboration
- Lead global campaign rollouts and key project marketing initiatives
- Liaise with UK and European marketing teams to ensure best practices and alignment
Reporting & Analysis
- Produce reports on marketing spend, job board performance, and campaign effectiveness
- Implement and monitor the 2026 marketing plan in collaboration with internal stakeholders
PR & Media
- Implement regional content development and rollouts of key Ireland reports (quarterly employee outlook reports, annual talent shortage survey)
- Engaging with media publications and internal teams on gaining increased print and online market exposure
Benefits
In keeping with our position as a global leader in our industry, at ManpowerGroup we also offer a best-in-class benefits package which includes:
- 23 days holiday leave rising with length of service up to 31 days
- Additional Birthday Day as a holiday
- Occupational pension scheme
- Company paid healthcare
- Life assurance
- Sick Pay
- Education Assistance Programme
- Mobile phone
- Ongoing support for training, development, and progression.
And it doesn't stop there! You will also find other initiatives such as:
- Employee Referral bonus
- Long Service Awards
- Wellness programme
- EAP
- Tax saver and bike to work scheme
- Flu vaccines
- Eye tests
- Christmas Club
And on top of that, we offer flexible work practices like:
- Wellness days
- Charity days
- Leave of absence
- Flexible working times
- Periods of remote working abroad
We also provide allowances to purchase the furniture needed to set up a comfortable and safe remote working environment.
*employee must be located in and working remotely from the Republic of Ireland and may be asked to attend company events at head office in Dublin at points during the year.
About us
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis and Talent Solutions – creates substantial value for candidates and clients across more than 80 countries and territories and has done so for over 70 years.
Headquartered in the US, we connect more than 600,000 people with work every day from 2,200 offices around the world. Our Manpower brand serves across 75 countries and territories, Experis operates across 50 countries and territories and Talent Solutions delivers services to 82 countries and territories.
We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability and in 2021 ManpowerGroup was named one of the World’s Most Ethical Companies for the twelfth year. In 2021 we were awarded Investors in Diversity accreditation and earned the Keep Well Mark for our workplace wellness programme – all confirming our position as the brand of choice for in-demand talent.
For more information about ManpowerGroup, visit
www.manpowergroup.com,
www.manpower.ie,
www.experis.ie and
www.rightmanagement.ie
